Business Consulting in a Multicultural America by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot

Download books free in pdf Business Consulting in a Multicultural America by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot 9780295994970


Download Business Consulting in a Multicultural America PDF

  • Business Consulting in a Multicultural America
  • Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
  • Page: 280
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780295994970
  • Publisher: University of Washington Press

Download Business Consulting in a Multicultural America




Download books free in pdf Business Consulting in a Multicultural America by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot 9780295994970

Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting.It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace. University of Washington Press

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